Tony Khan invests more consideration into his “major announcements” than meets the eye.
During the AEW Full Gear 2023 pre-show media call on Thursday afternoon, the President of AEW and ROH responded to a question about how he determines the promotion of announcements featured in AEW television shows. This includes recent announcements like the ALL IN 2024 ticket on-sale and the introduction of the AEW Continental Classic Tournament.
Khan explained that he strives to generate engagement on both television and social media platforms to enhance awareness and excitement surrounding his announcements. He specifically highlighted the recent success of the ALL IN 2024 ticket on-sale announcement as a prime example.
Additionally, Khan mentioned his preference for keeping fans and media intrigued, citing the recent AEW Continental Classic Tournament announcement with Bryan Danielson from the taped episode of AEW Collision last week.
He concluded by teasing the release of more information about the inaugural AEW Continental Classic Tournament after this Saturday night’s AEW Full Gear 2023 pay-per-view at the Kia Forum in Inglewood, CA.