— WWE’s current creative direction is primarily being influenced by Bruce Prichard and Vince McMahon at the moment, reports pwinsider.com. While McMahon always has the final say, Prichard’s role is being described as the most powerful in the company for anyone who isn’t part of the McMahon family and all things creative essentially “flow through” him. Further to that, Vince has been taking Prichard’s word as “gospel”, which has caused some talent to look at him in a negative and often frustrating light.
— Vince McMahon was completely behind the opening segment on Raw featuring Randy Orton, The Fiend Bray Wyatt and Alexa Bliss despite other members of the creative team not being on board with it. While these people felt the segment was too weak for an opener and called for an overhaul, Vince disagreed and what ended up on TV was described by pwinsider.com as completely Vince’s vision for what he wanted.
— McMahon has also been hands on with Drew McIntyre’s revamped entrance with the sword.