Bruce Prichard Recalls Wild Storyline Pitch From The Attitude Era

Bruce Prichard Recalls Idea Being Pitched For Goldust To Get Breast Implants

If you thought the Goldust character was bizarre in the past, you have no idea how crazy it almost became at one point.

Former longtime WWE executive Bruce Prichard recently spoke about a crazy idea that was pitched during the Attitude Era for the Goldust character.

As Prichard explained during a recent episode of his Something To Wrestle With podcast, there was talk at one point of Dustin Runnels getting breast implants to enhance the progression of the Goldust character.

“I think we were in Madison Square Garden and there had been some guy that had gotten breast implants and there was a lot to do about it. Everything was fizzling,” Prichard said. “There was no real direction with Goldust at the time. In my head it happened at Madison Square Garden where Dustin had worked himself up for this pitch.”

Prichard continued, “He had pitched it to everybody around Vince McMahon except Vince McMahon so Vince knew what Goldust was going to pitch him and he had already heard it. He had heard it from me; he had heard it from Vince Russo; he had heard it from Jim Ross. There was no way in hell that Vince McMahon was going to allow him to do this. He didn’t want him to do it. We had jumped the shark so many times on this gimmick that this was something that wasn’t going to happen. Dustin Rhodes felt that this is the only thing that can revive his career. He really wanted to get the breast implants. Get Double D’s and stuff, but thank God Vince McMahon talked him out of it.”

The former “Brother Love” character in WWE also recalled Bill Goldberg not being overly fond of his on-air interaction with the Goldust character during his initial run in WWE after the Monday Night Wars with WCW ended.

“Goldberg absolutely hated it,” said Prichard of the one segment the two had together on WWE television. “He hated it. He hated Brian Gewirtz for actually suggesting it. He felt that it killed his gimmick and killed everything about him. He never let us forget it either; he would bring it up often about putting a wig on his head, but it was an attempt to make Bill Goldberg entertaining.”

Check out the complete episode of “Something To Wrestle With Bruce Prichard” at

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