Bruce Prichard Talks About Sable/Playboy

Bruce Prichard Talks About Arranging Sable’s Deal With Playboy Magazine

On a recent episode of his Something To Wrestle With podcast, former longtime WWE executive Bruce Prichard spoke about arranging former WWE Diva Sable’s (Rena Lesnar) deal with Playboy magazine.

“We were hot at the time and the product itself was hot and Rena was — good god, Sable that character [was] one of the most downloaded females in the world,” Bruce Prichard said. “Playboy as they often or at least did back in the day would often reach out to celebrities or other people who would appeal to their audience and make that offer, ‘would you pose nude for Playboy?’ They approached WWE about Sable and asked. There was even talk of doing the women of WWF and all that other stuff but Playboy had approached us.”

Prichard added, “I don’t know all the particulars about this but usually they approach the company and since we have the talent contract we’re the ones that broker the deal and yeah the company gets a portion of that money because they’re under contract to the company. So I’m sure Vince looking at it and saying, ‘which of the females?’ Then approached her and asked if she would even be in interested in it if it’s something she’d consider doing and she interested in doing it so they went further on with the deal until finally it was actually done and everybody agreed on it.”

The former “Brother Love” also revealed that Playboy actually shot two cover shots of Sable, one where she was only covered by the WWE Women’s Championship, and the other, which ended up being used, which featured her in a catsuit with the WWE Women’s Championship.

“I think it was Playboy’s choice looking at the two pictures and deciding which one was gonna sell more magazines,” Prichard said. “Not just appealing to the wrestling fan with the belt and what have you. I don’t know what the hell their thinking was behind it but I thought the cover they picked was a pretty good one.”

Check out the complete episode of Bruce Prichard’s “Something To Wrestle With” podcast at

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