Eric Bischoff/SmackDown Live Update & Notes On WWE's Audience Demo-Targeting

Eric Bischoff Not At SmackDown For First Show Of “New Era,” WWE Targeting Specific Demo

Our friend Jeff Whalen of our affiliate website,, sent along the following notes from the latest issue of Dave Meltzer’s (@DaveMeltzerWON) long-running and highly-trusted Wrestling Observer Newsletter:

In the latest issue of the Wrestling Observer Newsletter, it was noted that WWE was very aware that the company had lost touch with the teenage demographic and Monday’s Raw being “edgier” and “more risqué” was a move in that direction to win back that audience. Monday’s Raw ended up showing a big increase among teenagers – particularly in the second and third hours – and a slight increase in the 18-34 demographic so it’s likely that this direction will continue.

According to John Pollock (@IAmJohnPollock) of Post Wrestling, Eric Bischoff was actually not at Tuesday’s Smackdown despite previous reports suggesting that he would be there but not specifically involved.

It is being rumoured that Bischoff will officially start on Smackdown after the July 14 Extreme Rules PPV. Social Media Interaction



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