If you ask Eric Bischoff, AEW dropped the ball in terms of the way they decided to introduce Christian Cage to their fanbase at the recent AEW Revolution 2021 pay-per-view.

During a recent installment of his 83 Weeks podcast, the soon-to-be WWE Hall Of Famer sounded off on what he felt All Elite Wrestling did wrong with the way they chose to have the former WWE Superstar debut.

Featured below is an excerpt from the show where the former WCW Executive Vice President weighs in with his thoughts on the topic.

I was disappointed for Christian in particular. This is where the art of being a promoter comes in. It’s an art, and this is where instinct comes in. Creating an expectation or creating anticipation, therein lies the art in promotion. Making people want to see, making people want to feel. That’s the art part and the biggest part of being successful in anything in entertainment. Managing anticipation or expectation is the most important thing you can do when you’re planning for a big moment. You want to get people excited about it but you have to manage that.

If you fail to manage the velocity of all that enthusiasm and you under-deliver this much based on unrealistic expectations, by the way, that you have created – you have created those unrealistic expectations and when you aren’t able to fulfill them, it’s a letdown. It’s a reality. It doesn’t matter what business you are in. Had Christian just shown up in an impactful way without any advertisement, without any promotion, without any expectation or anticipation, guess what would’ve happened? He would’ve been the hottest topic of conversation for the next two months. The audience would’ve looked at Christian from an entirely different perspective or angle. ‘Holy shit!’ Because they would’ve been getting something they didn’t expect or anticipate.

Check out the complete episode at Megaphone.link. H/T to 411 Mania for transcribing the above quotes.

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