wwe smackdown

FOX Is Reportedly Losing Big Money With Their WWE SmackDown Deal

F4WOnline.com reports that FOX is losing big money with their current WWE SmackDown deal and mentions a Morgan Stanley analysis that said the blue brand’s price tag is not justified as in their 2020-2021 TV season, FOX paid $196.7 million for SmackDown and ended up with $134 million in losses, while they paid $208.5 million for the show in the 2021-2022 TV season and ended up with $145 million in losses.

The Morgan Stanley analysis mentions that there simply isn’t enough fans to justify the kind of money FOX is spending on WWE SmackDown and the viewership numbers will not change over the next two years.

Even though WWE’s SmackDown wins Friday nights for FOX majority of the time, the show still brings in the lowest ad rates for a Friday night primetime network program at $47,000 per minute, which goes to show that WWE could be more valuable to other networks.

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