As previously reported, WWE has appointed Cyrus Kowsari as its new Senior Director of Creative Strategy. He will lead the company’s efforts to integrate AI-based storytelling into its creative processes. It’s important to note that the introduction of AI is not intended to replace the creative team. While AI tools have been available for years, they have primarily been used as assistants for research purposes.

In the latest edition of the Wrestling Observer Newsletter, Dave Meltzer mentioned that WWE’s upper management was upset about reports suggesting that AI could replace writers. However, they did not outright deny these concerns, instead deflecting by stating that AI will be used for other tasks. Meltzer also reported that WWE Chief Content Officer Paul “Triple H” Levesque clarified at a recent production meeting that no one from the writers’ room would be replaced. Nevertheless, one person backstage noted that even if AI only eliminates some entry-level jobs, it could result in fewer new writers being trained.

Meltzer further indicated that while AI is currently being used as a writer’s assistant, this may change in the future. Trust levels backstage are reportedly low, especially following the handling of the Seth Rollins injury situation a few months ago, and some believe that TKO lacks loyalty toward its staff.

Meltzer also shared insights from someone familiar with the situation, stating that the main issue hindering AI’s potential is poor input. The data being fed to the software reflects the company’s past, particularly during the Vince McMahon-led era, which may not resonate with today’s audience despite having been successful in certain WWE periods. Nonetheless, there are expectations backstage that the AI software will become more effective over time.