Nick Khan On How And When WWE Decided To Bring In Bad Bunny And Logan Paul Into The Company

WWE CEO Nick Khan took part in MoffettNathanson’s first-ever Technology, Media and Telecom Conference call, where he talked about a number of topics such as when he got introduced to Bad Bunny and how it was decided to bring him into the company.

Nick Khan said:

“It started during the pandemic. There was a New York Times Sunday magazine cover with Bad Bunny on it. I didn’t know Bad Bunny’s music that well at the time. This was pre-vaccine COVID, so October 2020. Read the article, and a young lady who works with us said, ‘I don’t know if you know, but Bad Bunny is a huge wrestling fan.’ Showed me his Instagram feed. Triple H, when he was active, did this water routine with his entrance. Bad Bunny did it at a Miami Heat game. He’s a huge fan. We sat there on Bad Bunny and this guy, who was not yet the number one artist, but certainly seemed on a path to that, he was not touring. He was sitting at home like all the rest of us. We reached out to him, ‘what do you think of this?’ ‘Yeah, I’d love to do it.’ He came in, lo and behold, our Spanish viewership on the show he was on spiked by 30 or 40 percent. Obviously, the relevancy factor mattered. He wanted to do more and more.”

Nick Khan also talked about how social media megastar Logan Paul ended up being brought into the WWE.

Nick Khan said:

“We also replicated that in a different demographic category with Logan Paul, who we were getting pitched on internally by our entertainment relations folks. ‘Logan Paul is going to be the next big thing.’ He came in and took is seriously, as did Bad Bunny. It registered. It mattered. Our young audience spiked. Our bread and butter are our full-time superstars, but to be able to bring in Bad Bunny and Logan Paul and Pat McAfee at different points, it just increases awareness, which is good for us.”

You can check out Nick Khan’s full comments at this link. H/T to Fightful for transcribing the above quotes.

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