On where Brock Lesnar's current reign as WWE Universal Champion stands in his career: "I never rank Brock alongside anyone else, because I don't think Brock belongs in a category that should be shared by others. Brock Lesnar is the most unique athlete in this history of World Wrestling Entertainment, and I say that with without embellishment or exaggeration. A, there's no one that has his credentials that has ever stepped into the ring. B, I daresay there's no one that has his ability, either in the aspect of entertainment or in the aspect of legitimate fighting, that's ever stepped into the ring. And C, he is the only person in history that has been able to go back and forth between mixed martial arts and sports entertainment with this level of success. So I never compare Brock to others, nor others to Brock, because I feel he's a category all unto himself."
On his memories of managing The Samoan Swat Team early in his career: "I've known the members of Roman Reigns' family since I was 15 years old. Afa and Sika [Reigns' father] were very generous with their time and their teachings with me and to me. I knew Roman Reigns when he used to come into the locker room with his father, holding his father's hand, barely out of diapers. And I don't say that as an ironic statement… I mean it sincerely. So I've known Roman Reigns his entire life and I've known his family and worked with his family since I was 15 years old. I had a wild time with the Samoan Swat Team in 1989. Samu and Fatu, who's now better known as Rikishi, were just coming into WCW from Dallas, Texas, and they were as wild as wild could be. There are famous stories about wars we had on the road, on the highways, with Sting and the Steiners that are legendary in the South. I, to this day, am blackballed from renting a car in the city of Charlotte, North Carolina, because of the Samoan Swat Team…. It was a most unique experience for me, but it was a learning experience because I learned so much about the culture and the upbringing and the closeness of that family. Without any kind of exaggeration, there's about 100 members of that family that are in and around and involved in the pro wrestling business. They all have each other's back, they all have a passion for this industry – or the others won't allow them in. So for Roman Reigns to now step up as the leader of the family, and taking the family name and legacy into the main event of WrestleMania for the fourth consecutive year is an awful lot of pressure on Roman Reigns. And I commend him on the dignity with which he carries that legacy."
On whether or not he would be open to serving as an advocate for someone besides Lesnar: "Yes, I would have to be invested in that person first. B, I think I have established such credibility in the things that I say with Brock Lesnar, that I don't envision Vince McMahon forcing someone to be paired with me – because unless I truly believe in that person, I don't think Vince would want me to advocate for them. And again, to be blunt here, Brock and I are fully committed to making this WrestleMania, April 8th in the main event with Roman Reigns, as memorable an event as has ever been presented by WWE. Neither one of us has made the commitment to stay after April 8th yet because we're so focused on April 8th.
"Brock is very task-oriented. He learned that on the dairy farm in Webster, South Dakota, when he was a child. 5 a.m., wake up, milk the cows. 7:30 a.m., get the eggs from the chickens. You handle the wheat at 11:00 a.m. And he takes on each task as it stands in front of him. We both made the commitment through April 8th. I can, with great candor, tell you I have no idea WrestleMania for either one of us in this business, because Brock is obviously eyeballing a return to the octagon. It's no secret now. I'm developing projects in a co-production between my agency, the Looking 4 Larry agency, and Roy Bank's Banca Studio, to pitch to networks. Whether that means April 8th is the last day in this industry? I don't know yet, and I'm very comfortable with that because it just allows us to laser-focus on putting together the greatest main event possible for this year's WrestleMania. And then once the match is over, Brock and I will assess what our futures hold."
Check out the complete Paul Heyman interview at USAToday.com.