Paul “Triple H” Levesque recently put his executive hat on for an interview with the Fast Company website to promote the new WWE NIL (“Next In Line”) Program that was officially announced by the company on Thursday afternoon.
During the discussion, WWE’s Executive Vice President Of Global Talent Strategy & Development spoke at length about how the new WWE NIL Program works, how it makes things easier for the athletes aspiring to become WWE Superstars, as well as how it helps WWE in the long run.
Featured below are some of the highlights from the interview where he touches on these topics with his thoughts.
On how the program works: “We immediately saw it as an amazing recruiting tool for us because it allows us to show athletes a path to WWE, and engage with them in a way where they can learn more about it, we can learn more about them, all while working together, and finding out if it’s a good fit before they’re even finished college, and before they need to make any decisions about what they’re going to do in that next stage of their life.”
On how this makes things easier for athletes: “In my generation, and even more recently, you sort of had to know someone. We’ve put a lot of effort into recruiting athletes and finding athletes to let them know WWE is a potentially lucrative opportunity for them if they’re interested and passionate about it.”
On how it helps WWE: “It opens us up to a whole world of athletes that we’ve never been able to connect with in this way. For us, the next generation of superstars will come out of this program.”
Check out the complete interview with Triple H at FastCompany.com.
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