Jeff Whalen from our affiliate website, Rajah.com, sent along the following:
The Wrestling Observer Newsletter claims that one of the main reasons WWE decided to hire Paul Heyman and Eric Bischoff as Executive Directors for Raw and Smackdown, respectively, is due to Wall Street’s recent negative reaction to the company’s declining brand popularity. Live event attendance, merchandise sales and WWE network numbers were said to be some of the main metrics that concerned analysts.
After the announcement, Wall Street was said to generally praise the move with three analysts who billed Bischoff as a genius who actually “beat” McMahon at one point while expecting that with McMahon working with Bischoff and Heyman, it would end up strengthening WWE’s creative product.
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