In a new interview with 411 Wrestling Podcast, Wrap reporter Tony Maglio, who broke the story about AEW’s discussions with Turner Sports, revealed that AEW’s potential deal with WarnerMedia may be a time-buy, meaning they would have to pay for their air-time. Maglio explains that the network already has proven draws in the MLB and the NBA, and that AEW needs them more than they need AEW.
My understanding based on the people I’ve spoken to is that it would be more AEW paying for its time on TNT than Turner paying AEW for its show. Another very good wrestling reporter and I had been talking about whether that would be the case or whether it would be a revenue share, and we’d both heard rumblings and talked to people. Maybe a couple of months ago it might have been a little bit of a different story. But the truth is, when you’re talking to Turner, [they’re] a very well-established, very well-off company inside of gigantic parent company…it’s not the UFC. It’s not WWE, it’s not MLB. They have MLB, they have NBA. They know what they have to pay for. And I think currently, AEW has way more to prove than Turner has in terms of trying to get them to come to their networks. I think AEW needs this deal more than Turner does.
Check out the complete podcast is below.