Former WWE star Ryback, who has legally changed his name to Ryback, recently appeared on SiriusXM’s Busted Open Radio where he discussed the “glass ceiling” for talent WWE.
“I was never going to be able to have any amount of success there past what they wanted me to have,” Ryback explained. “I always asked them just to be honest and respectful with me because I gave them everything that I have. I don’t need to be champion all the time. But it was, ‘guys, don’t throw me out there to lose in two minutes on a SmackDown for no reason, just because I’m not in your little circle of plans for the time being’. Like, ‘protect me better than that. Come on!'”
The former Tough Enough contestant says WWE creative cools off characters and doesn’t allow their angles to fully develop. He feels that he was poorly booked during his time in WWE despite his best efforts, and noted that he had lost all of his big pay-per-view matches for the company. Ryback seems to be under the impression the WWE creative team actually sabotaged his momentum.
“They had me lose in every big match that I was in, essentially, time and time again, and that conditions the crowd,” he said. “It took a long time, mind you, to do this, but it conditioned them, slowly, [to ask] ‘why are we going to cheer this guy? Why are we going to like this guy? He has everything, but he doesn’t win when he needs to win.’ Like, ‘he’s a loser’. And, like, that, that subconsciously plays in kids’ minds and adults’ minds and it didn’t happen right away. It didn’t happen nearly as quick as they wanted it to happen, but eventually it started happening.”