SNICKERS® and WWE® 2K23 Named Presenting Partners of WrestleMania 39
STAMFORD, Conn.–(BUSINESS WIRE)– Mars, Take-Two Interactive and WWE today announced that SNICKERS®and WWE® 2K23 will returnas joint Presenting Partners of WrestleMania, which takes place Saturday, April 1 and Sunday, April 2, 2023 at SoFi Stadium in Los Angeles.
Following a successful co-promotion at last year’s WrestleMania, which marked the first time two brands served as Presenting Partners for WWE’s pop culture extravaganza, the partnership continues at WrestleMania 39.
Ahead of the biggest matches of the year at WrestleMania, SNICKERS and WWE 2K23 will continue their multi-platform campaign from last year on the Road to WrestleMania.
“The SNICKERS brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39,” said Ray Amati, Director of Media, Mars Wrigley. “Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners.SNICKERS will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”
“We’re excited to come back even stronger and co-present WrestleMania 39 with SNICKERS as we tag team for WWE’s biggest event of the year,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “Like our WWE 2K23 cover Superstar, John Cena, we’ll ‘Never Give Up’ as we take on SNICKERS head-to-head and provide fans with engaging content leading up to the main event matches.”
“Last year we brought together two of our most-tenured brand partners for WrestleMania and it’s exciting to continue the partnership as WrestleMania goes Hollywood in April,” said Craig Stimmel, WWE Senior Vice President of Global Sales and Partnerships.
Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel in the world.
For more information on WWE 2K23, visit the game’s official website for a full breakdown of the pre-order details, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K23 or subscribe on YouTube.
WrestleMania 39 takes place Saturday, April 1 and Sunday, April 2 live from SoFi Stadium in Los Angeles. Limited tickets are still available via ticketmaster.com
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, we produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Take-Two Interactive
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. We develop and publish products principally through Rockstar Games, 2K, Private Division, and T2 Mobile Games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, and HB Studios. 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2k.com and on the Company’s official social media channels.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 30 languages through world-class distribution partners including NBCUniversal, FOX, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.
Additional information on WWE can be found at wwe.com and corporate.wwe.com.