This week, WWE executive Stephanie McMahon joined Elizabeth Schulze at the Web Summit in Lisbon, Portugal to talk about WWE’s ability to build a global brand.
During the discussion, Stephanie was asked about expanding WWE’s reach in the global market, building their WWE Network digital platform and more. Stephanie spoke about how WWE can, and by all means should, be as big or bigger than the Disney brand in the future.
“10-20-30 years from now, there’s no reason we can’t be as big [as] or bigger than Disney,” McMahon said. “Now that’s a tall order, especially given recent transactions. However, there’s no reason why we can’t get there.”
Stephanie added, “You have to dream big, have big, bold goals, and go after them.”
Currently, WWE’s market cap is at $5.8 billion. By comparison Disney’s is at $172.7 billion.