WWE NXT has really become a credible third brand of the company as of late and that is due to certain main roster Superstars such as WWE World Heavyweight Champion Seth “Freakin” Rollins and The Judgment Day (Finn Balor, “Senior Money In The Bank” Damian Priest, WWE Women’s World Champion Rhea Ripley and WWE NXT North American Champion Dominik Mysterio) appearing on the show, which has led to the brand’s television ratings increasing significantly.

Dave Meltzer of F4WOnline.com reveals that certain people in WWE want NXT to beat AEW Dynamite in the 18-34 demographic rating even though the 18-49 demo is the more important and significant one. NXT is certainly on their way of doing that as the brand’s weekly television ratings continue to rise thanks to WWE CEO Nick Khan, who was the person responsible with the idea to use main roster stars in NXT to help boost TV ratings and for the more experienced Superstars to work with the younger wrestlers.