TKO President Mark Shapiro spoke at the Goldman Sachs Communacopia + Technology Conference on Wednesday to discuss various topics, including his belief that WWE WrestlePalooza could become as significant as WrestleMania or SummerSlam.

This is what Mark Shapiro said, “Next weekend we’re launching in Indianapolis with a brand new franchise, which we hope will be an annual recurring franchise in WrestlePalooza. Hopefully, WrestlePalooza is a winner that we can bring back annually. That could be a marketing bonanza for us if we do that right. Triple H is spending night and day creatively around making that what we think it could be, which is another WrestleMania or another SummerSlam. Those two stand out above the rest. Royal Rumble is right beneath that. We think Wrestlepalooza can get into that quadrant.”

WWE WrestlePalooza will occur on Saturday, September 20, at the Gainbridge Fieldhouse in Indianapolis, Indiana, and will be broadcast live on ESPN.

(H/T to Fightful for transcribing the above quotes)