AEW President Tony Khan took Chris Jericho’s place as the defender of All Elite Wrestling ratings and viewership in comparison to WWE NXT this week, jumping on social media to explain to pro wrestling fans who are quick to make assumptions why he is not only happy with the numbers FYTER FEST drew the past two weeks, but actually considers them a success.
As noted, the NXT Great American Bash special once again out-drew AEW FYTER FEST for each promotion’s night two showdown on Wednesday, July 8th, as NXT GAB out-drew AEW FYTER FEST in overall viewership.
Despite this fact, AEW did, however, out-draw WWE NXT in the key demographics that advertisers desire and make many of their decisions based on.
Featured below is the reaction from AEW President and CEO Tony Khan to the two-week ratings battle between the WWE NXT two-week Great American Bash special and All Elite Wrestling’s FYTER FEST two-week extravaganza, as well as him explaining to fans the significance of key demos to advertisers.
On his initial reaction to the ratings and the wrestling fans interpretation of them:
“If anyone thinks I consider being a top 7 show on cable anything but a huge win, they’re incorrect. A win in the demo is a win in the business, and this is a business. I know the industry wasn’t talking about the demo as much 20 years ago, but it’s what drives our revenue today.”
On the importance of key demos and an explanation of the chart pictured below:
“Here’s the chart the industry uses to analyze performance. The leftmost color-coded column is 18-49 demo. The rightmost color-coded column is total viewers. The chart’s ranked by 18-49 viewers. We love & value all viewers, in or outside that demo, but that’s how we score the game.”
On why he is thrilled with the numbers for AEW FYTER FEST:
“Why tweet about ratings? Because I’m thrilled about these numbers [and] so are TNT. My family drinks A Little Bit of the Bubbly (Chris’s actual brand) on Thursdays when we’re in the top 10, this is the 3rd time in 4 weeks [and] I’m grateful for the great AEW fans that make it possible!”
Check out the trio of tweets below from AEW President Tony Khan reacting to the ratings and the response from the fans to the viewership battle between AEW FYTER FEST and NXT Great American Bash.
If anyone thinks I consider being a top 7 show on cable anything but a huge win, they’re incorrect. A win in the demo is a win in the business, and this is a business. I know the industry wasn’t talking about the demo as much 20 years ago, but it’s what drives our revenue today.
— Tony Khan (@TonyKhan) July 9, 2020
Why tweet about ratings? Because I’m thrilled about these numbers & so are TNT. My family drinks A Little Bit of the Bubbly (Chris’s actual brand) on Thursdays when we’re in the top 10, this is the 3rd time in 4 weeks, & I’m grateful for the great #AEW fans that make it possible!
— Tony Khan (@TonyKhan) July 9, 2020
WEDNESDAY NIGHT WARS REACTION: AEW FYTER FEST vs. NXT GREAT AMERICAN BASH
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