In an interview with Yahoo! Sports, WWE EVP Paul "Triple H" Levesque spoke about NXT's arrival as WWE's "third brand" and the launch of a new, weekly two-hour live show on the USA Network beginning September 18.
“We had been working on this deal for a long time so when it finally came and this deal was announced, I think it was one of those things that was so exciting and then there’s the realization that kicks in and you say, ‘Oh my God, we’re going to be live, every single week on Wednesdays for two hours. We will put more emphasis — like NXT has since Day One — on the in-ring product. If you are a fan of what we do, of the art form of sports entertainment and what happens in the ring, bell to bell, then this is going to be in your wheelhouse. Whereas Raw and Smackdown — this is very important, too — are more of an entertainment show and has something for everybody, this will be a bit more focused and a bit more intense.”
Triple H also acknowledged the competition from All Elite Wrestling to both WWE and with AEW's new weekly TV show going head-to-head with NXT:
“For me, it’s about putting on the best show we possibly can whether we had competition or not. The winner, I think, is fans. Competition brings out the best in people and I think that’s what will happen here. For me, the competition is with ourselves — to constantly raise the bar, to be something better — and I don’t just mean in-ring, I mean for the business in general, to be leaders. It’s something I challenge everyone at the Performance Center to do every day, create the business the way we want it to be. When we say we are the future, that’s what we mean. If you talk about the upstart, what they’re going out and saying is that they’re an alternative. We were that alternative five years ago. We opened the door for being an alternative, we opened the door to show people that it can be done on a bigger level and on a different basis. As far as being the alternative, great, go put on the best show you can put out, and we’ll put out the best one we can put out.”
Check out the complete Triple H interview at Yahoo.com.
....UHT-OH!#TripleH tells @YahooSports that #NXT will "be a bit more focused & intense than #WWE #RAW & #SmackDown"
FULL STORY @ewrestlingcom: https://t.co/pv2BbMTEW0@TripleH #HHH #WWENXT #SDLive #WWERaw @MattBoone1984 pic.twitter.com/BG8QMVudCF
— Matt Boone (@MattBoone1984) September 11, 2019
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