Brock Lesnar

WWE Files To Trademark Phrase For Brock Lesnar, Update On New WWE Network Show Featuring John Cena

WWE has filed some new trademarks for use related to Brock Lesnar and John Cena this week.

On September 8, 2021, the company filed to trademark the “Eat, Sleep, Conquer, Repeat” slogan for merchandise and other uses.

The official description for the new trademark registered by WWE for “The Beast Incarnate” reads as follows.

Mark For: EAT SLEEP CONQUER REPEAT trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.

For John Cena, the company filed to trademark “WWE Evil,” a new WWE Network on Peacock series narrated by the future WWE Hall of Fame legend and emerging Hollywood star, who is also an executive producer for the show.

The official description for the trademark reads as follows.

Mark For: WWE EVIL trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.

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