— WWE has recently bolstered their creative team and the dividends seem to have led to immediate success. Rob Fee, who previously worked as a horror writer for Marvel, officially joined the company last month signing on as the new Director of Longtime Creative. His list of works include penning comics for Spider-Man, Daredevil, Avengers and he was also one of the head writers for several Disney shows. His LinkedIn profile highlights significant writing and producing experience at all levels.
— Fee has been a longtime wrestling fan and is very familiar with the product and calls this his “dream job”, once pitched a Fiend related movie to WWE that “resonated well” with the company’s higher ups. However, Wyatt was let go soon after the pitch and so the project never went anywhere. However, with him now with WWE in an official capacity, he is said to be the man responsible behind the direction and production of WWE’s ongoing “White Rabbit” QR code related messages and teases that have popped up on both Raw and Smackdown over the last few weeks to widespread positive reviews.
— In his new role, Fee reports directly to Bruce Prichard and one of his roles is to “maintain sense and consistency” across all of WWE’s brands as it relates to long-term storylines.