— Vince McMahon officially made his return to WWE in an executive capacity, appointing himself and two others to the Board of Governors in a massive shakeup with rumors rampant that the company is being readied for a sale. Citing a source close to the situation, CNBC is reporting that WWE has hired JPMorgan to “advise on a potential sale” but neither the bank nor WWE has commented on the matter. The report added that if a sale is to occur, it would happen within the next three to six months, immediately before negotiations for TV rights deals begin with respect to Raw and Smackdown.
— In regards to a sale, the article speculated that Vince McMahon’s involvement would have far reaching consequences as he would not only need to approve any sale as the majority shareholder but he may also only agree to sell the company if he can remain involved in some capacity, something that prospective buyers may not be comfortable with.
— Finally, CNBC speculated on what entities may be interested in purchasing WWE. They listed Comcast (which owns NBCUniversal, Peacock, etc.), FOX, Disney, Warner Bros. Discovery (which currently airs AEW on its stations), Netflix, Amazon and Endeavor (which owns UFC) and Liberty Media. Front Office Sports meanwhile reported that Saudi Arabia’s Public Investment Fund could emerge as another bidder. That company owns over $620 billion in assets and could easily pony up the cash needed, especially given WWE’s ongoing relationship with the Saudi government.