WWE Set To Unveil A Roman Reigns Snap AR Lens At WWE WrestleMania Axxess

WWE recently issued a press release, where it was mentioned that they have partnered with Snap Inc.’s creative studio Arcadia in order to create a brand-new Snapchat AR Lens and that will feature the WWE Universal Champion Roman Reigns. It was also mentioned that the Snapchat AR Lens will show a 3D model of The Tribal Chief bursting out of a 2D billboard and it will be unveiled at WWE WrestleMania Axxess tomorrow, April 2nd in Dallas.

The AR experience will also include a “Shop Now” call-to-action, which will be linked to “The Head Of The Table” Roman Reigns’ Needle Mover t-shirt on WWEShop.com.

You can check out the full press release below:

Acknowledge Roman Reigns with the brand new Snap AR Lens at WrestleMania Axxess

In celebration of WrestleMania, which streams live on April 2 and 3 at 8 p.m. ET/5 p.m. PT exclusively on Peacock in the United States and WWE Network everywhere else, WWE is partnering with Snap Inc.’s creative studio Arcadia to create a new Snapchat AR Lens featuring Universal Champion Roman Reigns, as first reported by Adweek.

The Snapchat AR Lens for WrestleMania will show a 3D model of Roman bursting out of a 2D billboard. It will be unveiled at WrestleMania Axxess on Saturday, April 2, in Dallas.

Fans will be able to unlock the AR experience by scanning the Snapcode on the billboard.

The AR experience will also include a “Shop Now” call-to-action, linking to Roman’s Needle Mover t-shirt on WWEShop.com.

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