WWE and Constellation Brands Beer Division have entered into a new business partnership.
On Wednesday, an official press release was sent out to formally announce the partnership, which includes Victoria beer serving as the official sponsor for the WWE SummerSlam 2021 pay-per-view next year as "The Official Beer of WWE SummerSlam."
Featured below is the official press release that was sent out this week to announce the details of the business arrangement.
WWE® AND CONSTELLATION BRANDS BEER DIVISION UNVEIL NEW PARTNERSHIP
STAMFORD, CT and CHICAGO, IL, October 14, 2020 – WWE (NYSE: WWE) and Constellation Brands Beer Division today announced a new multi-platform partnership that names Constellation’s Victoria™ beer the “Official Beer of SummerSlam,” one of WWE’s most-anticipated events of the year. In addition to Victoria’s official sponsorship of SummerSlam 2021, two other Constellation beer brands, Corona® and Modelo®, will also invest in the partnership with WWE, including multimedia elements encompassing various WWE events and touchpoints.
“We are thrilled to feature multiple brands from our beer portfolio with this WWE partnership, including a dedicated activation with Victoria beer,” said Rene Ramos, Vice President of Field, Lifestyle and Experiential Marketing at Constellation Brands. “Victoria consumers are huge fans of WWE action and its Superstars so we can’t wait to be a part of SummerSlam and other activations throughout the year.”
“We are proud to partner with Constellation Brands to connect the WWE Universe with three marquee brands, Victoria, Corona and Modelo,” said John Brody, WWE Executive Vice President, Global Head of Sales & Partnerships. “This integrated partnership will provide Constellation Brands the opportunity to leverage the personalities of our larger-than-life Superstars, the massive appeal of SummerSlam, and the incomparable reach of the WWE brand.”
As the “Official Beer of SummerSlam,” Victoria will activate across a wide range of WWE platforms including a match sponsorship within the SummerSlam event and a segment sponsorship within the SummerSlam Kickoff Show. Leading into SummerSlam, Victoria will partner with a WWE Superstar Brand Ambassador for special appearances and social media support; a targeted, cross-platform campaign across WWE’s digital and social platforms; retail activations and more.
*As always, Constellation Brands encourages consumers 21 and older to drink responsibly.
.@WWE and @cbrands has announced a new multi-platform partnership that names Constellation’s @VictoriaMX the “Official Beer of @SummerSlam.” In addition to Victoria’s official sponsorship of SummerSlam 2021,@corona and @ModeloUSA , will also invest in the partnership with WWE. pic.twitter.com/cbqXHkafLy
— WWE Public Relations (@WWEPR) October 14, 2020
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